Europe's Biggest Banner: BMW Project  
# Sunday, June 14, 2009

Russian advertising agency Mir Reclamy has produced a 6000sqm grand format banner for BMW.
The hoarding, which surrounds the Hotel Rossiya?s construction site facing the Moskva River in Moscow, is claimed to be the largest advertising platform in Europe.

It was printed on a frontlit banner substrate using an HP Scitex Grandjet. The 398.5×15.5m panel consists of 10 vinyl pieces seamed together with grommets.

The huge outdoor graphic features six BMW 7 Series cars covering the evolution of the model over its 55-year history.

www.printweek.com

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